Ganguro is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000, but remains evident today. The Shibuya and Ikebukuro districts of Tokyo are the center of ganguro fashion. In ganguro fashion, a deep tan is combined with hair dyed in shades of orange to blonde, or a silver gray known as “high bleached”. Black ink is used as eyeliner and white concealer is used as lipstick and eyeshadow. False eyelashes, plastic facial gems, and pearl powder are often added to this. Platform shoes and brightly-colored outfits complete the ganguro look. Also typical of ganguro fashion are tie-dyed sarongs, miniskirts, stickers on the face, and lots of bracelets, rings, and necklaces.

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